Integrated Communication Marketing Plan
Number of pages:
18
ABSTRACT:
An 18 page paper that discusses the integrated communication marketing plan approach. Specifically, the essay is an ICM for a new hypothetical product, surge and data protectors for the PC. The writer offers information about the ICM approach, then discusses strategy, market analysis, target market, situational analysis, promotional campaign including advertising strategies and promotions and how performance will be evaluated. An advertising budget is also included. Bibliography lists 6 sources.
FILE NAME:
File: MM12_Pgicm.doc
Send Me This Paper
Back to Papers